#EP058 - Are Performance Max Campaigns Worth Trying?
If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns. Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results. In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we’ve seen from our initial testing.