#EP064 - If You Had All The Budget In The World...
Send us a text A big thank you to Sophie who joined the episode for the conversation and for all her input on the topic! A big part of our conversation was around the importance of being clear and intentional with how you plan your spend. We also discuss the danger of having ‘unlimited’ budgets; even when triggered by performance metrics it is always good to have some clear goal posts set. We also cover the importance of continuing testing, and making sure that you have a portion ...