#EP064 - If You Had All The Budget In The World...
A big thank you to Sophie who joined the episode for the conversation and for all her input on the topic! A big part of our conversation was around the importance of being clear and intentional with how you plan your spend. We also discuss the danger of having ‘unlimited’ budgets; even when triggered by performance metrics it is always good to have some clear goal posts set. We also cover the importance of continuing testing, and making sure that you have a portion of your budget allocated to new activity. Once of the biggest risks is remaining static with your approach, so always having some budget set aside to test new tactics will ensure you are always moving forwards. Really hope you enjoy this episode and please do let us know by leaving us a review! What this episode covers:The importance of being intentional with your spendHow to plan your budget allocationSetting aside testing budgetsSophie’s tip of the week!