#EP164 - The Scale Up Season: B2B Marketing Strategies, Richard George - London Stock Exchange Group
Send us a text Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season. In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products,...