#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens
Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve dec...