Trust, But Verify - Don't Be Duped By Inaccurate Data
In the wake of the ongoing 2020 presidential election, the Dominion Voting System glitches, used in over 30 states, that has proved to have caused massive counting issues in many states thus far, got me thinking about the data in our ad accounts and how many in the industry use it to inflate their numbers and deceive prospects and buyers. This episode talks about the ways that your data can deceive you, how people use it to inflate the numbers, and how to look for inconsistencies that may show your information to be compromised. Take control of your own data and actions by understanding the numbers you need to know, educating yourself of what they mean and making it a priority to Trust, yet Verify all of the data we?re presented so that we are not the next victim of glitch, reporting error, or worst of all, intentional deception. This is a must listen.