An SEO perspective on publishing nonfiction with Cassio Politi

An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

 

In this episode

  • Cassio's author journey and who convinced him to write a book
  • The SEO dilemma of publishing a 2nd book
  • How rarity can increase the price of your book
  • What makes writing a book VERY different from blogging
  • The importance of professional proofreading
  • You don’t need people to read your book
  • Planning to be discovered by your audience
  • How a small fish can win among whales
  • What it takes to sell via your blog
  • Using books in content marketing strategies
  • The missed opportunity for authors

 

Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

 

Are you looking to become a Published Authority yourself?

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Grab the book How to Become a Nonfiction Author for just $1!

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Om Podcasten

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur.Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey.Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition.We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level.We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com

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