Jay Baer: Why most content fail and what to do about it

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.
 
In this episode
  1. The backstory of a speakers source of inspiration
  2. The fallacy of content marketing
  3. Perspiration over inspiration
  4. The 3 shows any social media plan should contain
  5. How to be smart about your binge-worthy content
  6. What happens when you sunset a popular show
  7. When to STOP creating content
  8. The kind to post every day and the kind NOT to 
  9. Customers expectations for customer service
  10. How to use the right call-to-action for the right content
  11. Why most people are bad content marketers
  12. Covid-19's fundamental impact on customer relationships
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Om Podcasten

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur. Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey. Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition. We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level. We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com