Mark Schaefer: The power of being known
In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis.
In this episode
- How Mark Schaefer became an entrepreneur
- Redefining relevancy during a major crisis
- Nonconformity as a key marketing skill
- Resistance to being a personal brand
- The power of being known
- The four things all known people do
- The biggest mistakes when building a brand
- Pivoting a brand
- Grape lollipops on the web