Park Howell: How to create compelling stories that sell
In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.
Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.
In this episode
- The business of story
- How imagined realities connect people
- The stories any brand needs to tell
- When to use which stories
- Common mistakes in storytelling
- Bewitchery and the ABT-framework
- Defining story moments
- If you skip this, your stories fall flat
- Anecdotes vs. binge-worthy stories
- Connecting your offer to the story
- The most potent story you will ever tell