The book that was 35 years in the making with Park Howell

In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ business card that drives sales every week The Jerry Seinfeld method ABT: The 3 forces of story Turning your book and expert model into a series About Park Howell Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

Om Podcasten

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur. Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey. Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition. We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level. We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com