The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss

As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method. Listen in to know why! In this episode: How to create a great starting point for writing The Girlscout Method - Book promo 100% aligned with the book message Creating organic growth driven by user-generated content How to use the book as a vehicle for business growth Where to focus in a one-man expert business Speaking as an amplified credibility and marketing strategy How to get people to write blurbs for your book (and how to use them) The excerpt promo strategy   About Dan Gingiss Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

Om Podcasten

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur. Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey. Are you tired of being stuck in the traditional publishing mold? Want to forge your own path and achieve success on your terms? Then join us as we explore the wild world of independent publishing, self-publishing, and alternative publishing models. Our unique approach to the industry will keep you on the edge of your seat, eager to learn more about the innovative strategies and success stories that will set you apart from the competition. We know you're not just looking to become a successful author, but to elevate your brand and establish yourself as an authority in your field. That's why "Publishing Rebel" is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level. We aim to keep your brain stimulated and inspire you to take your business to the next level using books as a powerful marketing tool. Unleash your inner rebel as we break free from the traditional publishing model to explore the journey to publishing success in disrupting times. https://publishing-rebel.com