09. Peripheral Route: more examples to get the gist

In this episode we are making this route of communications even more clear & simple to understand with examples we are all familiar with. And they worked great although frequently we are not sure why. https://pentonica.net

Om Podcasten

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!