12. Pragmatic Toolbox to beef up your communication power

For the pre-last episode we prepared a pragmatic toolbox that should help you boost your communication's KPI in both Central and Peripheral Route of communications. Priming, CX, tickling your brain and couple of others.  https://pentonica.net

Om Podcasten

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!