23. In-housing media buying
After a longer break dedicated to move to Australia - in the new episode we will talk about the experiences from in-housing media buying. We will talk about both perspectives - doing it vs not doing it - from business case perspective, recruiting & managing the in-house team, as well as change management in your organization. It's not an easy choice to make and you have to be ready to fail couple of times before pulling it off. It may work great, especially when the 1st party data becomes so critical in the cookie-less world. But staying with the agency might be a safer choice when you work in q highly competitive market. If you have questions on in-housing media buying - please write me on michal.szaniecki@pentonica.net.