31. Simple 5 benefits of Celebrity Endorsement

In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser. It's typically effective, sometimes surprising and capricious - but certainly worthwhile considering when we need growth. Enjoy!

Om Podcasten

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!