Episode 5 - Getting Sales (or other outcomes) from your marketing.

Rich and Ben are BACK! And we're talking about the sharp end of marketing. So whether it's sales, recruitment or other big decisions, we talk about how to take your customers or audience on a "journey" (sorry), and how to use stuff like Facebook pixel to take your campaign to the next level, by anticipating and building on interest. Practical tips, and evangelism for automation. It's all here. Enjoy.

Om Podcasten

Marketing Matters is a podcast about everything to do with marketing and communications - and why it's important. It's hosted by Ben Capper and Richard Forshaw Smith; two professional marketers with a ton of experience in marketing in the UK private and public sectors. Ben and Rich believe that marketing is really important - but also that it should be fun, enriching and enjoyable. In their chats they talk about stuff that marketers find challenging or have questions about. Join them as they blather.