Marketing Matters Episode 4 - Content Marketing

Ben and Rich are back with a discussion about content marketing. What is it? Is it even a thing? Isn't it just leaflets and stuff, but on the internet? Not so, apparently. Listen for more....

Om Podcasten

Marketing Matters is a podcast about everything to do with marketing and communications - and why it's important. It's hosted by Ben Capper and Richard Forshaw Smith; two professional marketers with a ton of experience in marketing in the UK private and public sectors. Ben and Rich believe that marketing is really important - but also that it should be fun, enriching and enjoyable. In their chats they talk about stuff that marketers find challenging or have questions about. Join them as they blather.