Growth-Hacking with Rayan & Paul from Growth Studio - Marketing Mavericks Show #14
Rayan and Paul are Growth marketers, helping corporate brands using the dynamics and innovative growth strategies of startups. Rayan founded Growth Studio in 2016, creating a revolutionary concept at the time, when growth hacking wasn't a mainstream term amongst brands and marketers yet. We first talk about the origin story, how Waseem met Rayan at a job fair in East London including how Growth Studio came about. Paul and Rayan share their stories of how they realised the big agency model was broken, not built for startups and not commercially attractive for a whole bunch of companies. Coming from a corporate background, Paul and Rayan quickly used their knowledge and experience to scale early-stage startups. At the same time, working with start-ups meant sharing ideas and techniques from the corporate world which we talked about as well. Working with 200+ startups worldwide in micro-niche industry verticals Paul and Rayan share some amazing insight into the world of both the corporate and startup world. We are super excited to bring you this episode, talking about: - What is growth hacking? - What does it mean to have a growth mindset? - Understanding of why data is key for Growth-Hacking - How earlier stage startups used Growth-Hacking to propel their growth - Why portion of the marketing budget should be defined for Growth/Testing/Experimenting/R&D - How product-market fit is an important step for start-ups. - How Growth Studio can be both strategic and tactical. - How Growth agencies could set up their own pricing. - Working with corporate is important if you want to sell to B2B enterprises. - Business & Marketing needs to align. - Finally how somebody could get into Growth-Hacking. Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below! For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast #GrowthHacking #Marketing #CRO #LandingPages #Automation #NeilPatel #LeadGenApp