What’s Next for B2B and the Digital-First Culture

Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.

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Advertising Week & Google are pleased to introduce Marketing Mixtape, a marketing podcast mini-series with the latest industry stories, insights, and announcements to help you be ready for what comes next with your digital transformation.