Advantage: A METAphor for Automation
This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week! -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Meta's new Advantage & Advantage+ Suite - 6:46 Google's Newest Product Review Update (aka the PRU22) - 9:58 TikTok Gets Stories - 14:00 🔥 Take of the Week - Charles Farina - 17:22 🔎 ICYMI - Sam Tomlinson - 19:36 ⚡️ Lightning Round ⚡️ Paid - 20:58 Organic - 36:26 Social - 46:58 ⚙️ Working Hard, or Hardly Working? - 56:17 🛠 Cool Tool - Sitebulb Server - 59:59 🧠 Must Read Marketing Article of the Week - 1:02:28 🎉 Shootin’ the Heck - 1:05:55