Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports
This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - You Can Now Change Your Google Analytics Attribution Model - 8:27 Google Partners Program Updates - 12:47 Microsoft Advertising Shopping Enhancements - 17:54 🔥 Take of the Week - Julie Bacchini 18:14 🔎 ICYMI - Chris Ridley -22:36 ⚡️ Lightning Round ⚡️ Paid - 26:27 Organic 39:36 Social - 50:08 ⚙️ Working Hard, or Hardly Working? - 56:46 🛠 Cool Tool - 59:14 🧠 Must Read Marketing Article of the Week - 59:52 🎉 Shootin’ the Heck - 1:02:43 --------------------------------------------------------------------------------------------------------------------------- #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo