Google Ads (Mis)Spells Out Brand New Keyword Updates

Search Query Updates This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsGoogle announced some updates to query matching - 1:17 Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56 June 2024 spam update - 15:13 🛠️ Cool Tool - 15:59 🔥 Take of the Week - 17:04 ⚡ Lightning Round ⚡ Paid - 18:20 Organic - 25:41 Social - 35:37 ⚙️ Working hard, or Hardly Working - 39:55 🔎 ICYMI - 42:21 🧠 Must Read Marketing Article of the Week - 49:08 🎉 Shootin' The Heck - 52:19

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.