Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:48 Take of the Week - 21:25 ICYMI - 22:40 Lightning Round Paid - 24:17 Lightning Round Organic - 30:14 Lightning Round Social - 36:13 Working Hard or Hardly Working - 44:05 Cool Tool - 46:00 Must Read Marketing Article of the Week - 46:54 Shooting the Heck - 49:50

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.