Lessen the CamPAIN. Google Ads Overhauls Experiments
This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - 6:00 Google Ads Customer Match Updates - 6:10 Google November 2021 Core Updates - 9:45 Facebook Groups Gets Shoppy - 14:55 Google Ads Experiments Gets An Upgrade - 18:02 🔥 Take of the Week - 20:15 🔎 ICYMI - 23:36 ⚡️ Lightning Round ⚡️ Paid News - 26:30 Organic News - 41:50 Social News - 56:24 ⚙️ Working Hard, or Hardly Working? - 01:11:00 🛠 Cool Tool - 01:13:00 🧠 Must Read Marketing Article of the Week - 01:14:35 🎉 Shootin’ the Heck - 01:15:46 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo