New Year, New Me(ta Ads) & The 2021 Clockscars
This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards! --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Meta Ads Gets A New Look - 5:20 Are Smart Shopping Placement Exclusions Here? - 9:18 🔥 Take of the Week - 11:59 🔎 ICYMI -14:21 ⚡️ Lightning Round ⚡️ Paid - 15:35 Organic 21:06 Social - 32:21 ❓ WTH - 36:46 ⚙️ Working Hard, or Hardly Working? - 39:45 🛠 Cool Tool - 42:21 🧠 Must Read Marketing Article of the Week - 43:28 🙌 2021 Clockscars - 44:25 🏆 - Biggest Win of the Year - 46:17 🏆 - Biggest Loss of the Year - 47:55 🏆 - Most Copied Feature - 48:37 🏆 - Biggest Drama - 49:27 🏆 - Best Named Update - 50:30 🏆 - WTH of the Year - 52:42 🏆 - Biggest Platform Fails - 52:42 🏆 - Rant of the Year - 01:02:56 🏆 - Best Ads Follow - 01:14:54 🏆 - Best PPC Follow - 01:15:52 🏆 - Best Organic Follow - 01:16:36 🏆 - Best SEO Follow - 01:17:25 🏆 - Take of the Year - 01:18:10 🏆 - Greg of the Year - 01:22:51 🏆 - BBF of the Year- 01:24:41 --------------------------------------------------------------------------------------------------------------------------- #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo