Nothing Really (For)Matters Anymore In Google Ads

Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Changes to Search Ad Metrics Definitions - 2:13 Google is starting to test AI overviews from SGE in main Search sds interface - 7:56 BREAKING NEWS - 10:32 🔥 Take of the Week - 11:52 🔎 ICYMI - 16:01 ⚡ Lightning Round ⚡ Paid - 20:36 Organic - 30:39 Social - 42:59 WTH - 46:41 ⚙️ Working hard, or Hardly Working - 48:39 🛠️ Cool Tool - 51:33 🧠 Must Read Marketing Article of the Week - 52:40 🎉 Shootin' The Heck - 54:37

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.