Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.
This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰 Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18 🔥 Take of the Week - MER Tweet : 27:38 🔎 ICYMI - Account Inheritance Hygiene : 28:58 ⚡ Lightning Round ⚡ Paid : 30:50 Organic : 45:16 Social : 50:38 ⚙️ Working Hard, or Hardly Working : 58:52 🛠️ CoolTool : 1:00:40 🧠 Must Read Marketing Article of the Week : 1:01:28 🎉 Shootin' the Heck : 1:04:46