Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals
Google Executive Admits to Bid Increases To Hit Quarterly Goals #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets at advertisers' expense. X may no longer be as free as a (former) bird. Is Google finally officially bidding manual bidding adieu? Plus, X marks the spot... for new Google Programmatic ad placements. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says - 5:23 Elon Musk Says X Will Charge Users ‘a Small Monthly Payment’ to Use its Service - 17:49 System Making Changes to Conversions in GA4 - 20:45 The Force of Smart Bidding - 24:23 X Turns to Google to Sell Programmatic Ads as it Struggles to Regain Ad Dollars -27:55 🔥 Take of the Week - Dennis Moons -29:17 🔎 ICYMI - Duane Brown - 30:57 ⚡ Lightning Round ⚡ Paid - 31:33 Organic - 35:25 Social - 48:37 WTH - 53:29 ⚙️ Working hard, or Hardly Working - 55:33 🛠️ Cool Tool - 59:05 🧠 Must Read Marketing Article of the Week -59:51 🎉 Shootin' The Heck (Spotify Artists Trivia) - 1:02:31