The 2021 State of PPC: What's Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising

Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lovely guests: <a href="https://twitter.com/NeptuneMoon">Julie F. Bacchini:</a>  President, Neptune Moon. #PPCChat moderator <a href="https://twitter.com/anna_sorok">Anastasia Sorokina:</a>  Associate Director of SEM, Stella Rising <a href="https://twitter.com/marketingbymark">Mark Saltarelli:</a>  Digital Marketing Manager, Cypress North. Marketing O'Clock cohost.

Om Podcasten

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.