You Were 4warned! Google to Sunset Universal Analytics.
This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Google UA to be Sunset, Replaced by Google Analytics 4 - 8:50 Vroom, Vehicle Ads Have Arrived- 15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39 🔥 Take of the Week - Sam Tomlinson - 30:11 🔎 ICYMI - Aj Wilcox - 32:31 ⚡️ Lightning Round ⚡️ Paid - 33:46 Organic - 48:36 Social - 1:04:00 ⚙️ Working Hard, or Hardly Working? - 1:15:36 🛠 Cool Tool - Sitebulb Server - 1:17:19 🧠 Must Read Marketing Article of the Week - 1:19:55 🎉 Shootin’ the Heck - 1:20:15