Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fion...

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Marketing and sales strategies for selling on Amazon, Shopify, and other ecommerce platforms and marketplaces. Starting an online store is easy—turning a profit takes strategy.   The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.   Hear from top eCommerce experts sharing what works now to grow your online retail business.   From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.   Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.  🎧 Short episodes, ideal for listening on the go. New episodes are released each week.