How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify,

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance. Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance. Topics discussed in this episode: Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend What speci...

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Marketing and sales strategies for selling on Amazon, Shopify, and other ecommerce platforms and marketplaces. Starting an online store is easy—turning a profit takes strategy.   The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.   Hear from top eCommerce experts sharing what works now to grow your online retail business.   From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.   Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.  🎧 Short episodes, ideal for listening on the go. New episodes are released each week.