Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistak

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: Why has the marketing analytics landscape evolved so ...

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Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Direct-to-Consumer (DTC) brand. We discuss e-commerce, digital marketing, technology, AI, and entrepreneurial strategies. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own business as a founder, this podcast is for you. With over 350 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Some examples: ✨ Mastering paid ads (Meta/Google), social media marketing, email marketing ✨ Selecting the best apps & marketing tech for your needs ✨ Optimizing your store for higher conversion rates ✨ Scaling your ecommerce business with minimum effort ✨ Improving productivity and profitability ✨ New Shopify apps, dropshipping and more  🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week.  ⭐ Subscribe now to join the community of successful online sellers. Please follow, rate, and review the podcast if you enjoy it.  📬 Join the newsletter to get weekly insights for free:  https://newsletter.ecommercecoffeebreak.com/  🙏 Guest Requests & Listener Questions https://ecommercecoffeebreak.com/contact/  🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists    ----- Follow us for: Acquisition, AI, AI Marketing, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, DTC, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Marketing, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Shopify Themes, Social Media Marketing, Solopreneur, Traffic Generation