Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistak

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts. Topics discussed in this episode: Why has the marketing analytics landscape evolve...

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Marketing and sales strategies for selling on Amazon, Shopify, and other ecommerce platforms and marketplaces. Starting an online store is easy—turning a profit takes strategy.   The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.   Hear from top eCommerce experts sharing what works now to grow your online retail business.   From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.   Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.  🎧 Short episodes, ideal for listening on the go. New episodes are released each week.