The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Cus

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode: How to view data as a language guiding customer interactionsThe importance of personalization in customer engagementWhy trust in data usage is needed for strong consumer-business relationshipsHow to prioritize customer-centric strategies over tech...

Om Podcasten

Marketing and sales strategies for selling on Amazon, Shopify, and other ecommerce platforms and marketplaces. Starting an online store is easy—turning a profit takes strategy.   The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.   Hear from top eCommerce experts sharing what works now to grow your online retail business.   From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.   Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.  🎧 Short episodes, ideal for listening on the go. New episodes are released each week.