Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about

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In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.comTopics discussed in this episode:Why attribution is crucial for business leaders and executives in making informed marketing decisionsHow a click-based, first-party data model provides a "single source of truth."The different attribution models, i...