Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches. She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics dis...

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Marketing and sales strategies for selling on Amazon, Shopify, and other ecommerce platforms and marketplaces. Starting an online store is easy—turning a profit takes strategy.   The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.   Hear from top eCommerce experts sharing what works now to grow your online retail business.   From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.   Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.  🎧 Short episodes, ideal for listening on the go. New episodes are released each week.