Adobe's marketing-led SEO strategy that 2X its organic traffic in 12 months | Kevin Indig (Shopify, G2, Atlassian)

Kevin Indig (Shopify, G2, Atlassian) shares the marketing-led SEO levers that Adobe used to double its organic traffic in just 12 months.

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.