Becky Pierson Davidson's Community Retention Playbook

Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.🎉 About Becky Pierson DavidsonBecky Pierson Davidson is a community-driven product strategist and founder of BPD Strategy. She was previously the Head of Product at bossbabe, which served 1000s of ambitious entrepreneurs through courses and their coaching membership. Becky teaches UX Design at General Assembly, leads strategic workshops for product founders, and publishes a weekly newsletter about the intersection of community + product at https://www.beckypierson.com/. ✨ Useful linksBecky Pierson Davidson's website and newsletter - https://www.beckypierson.com/Becky's newsletter issue about brand, consistency, and identity - https://www.beckypierson.com/community-essays/18-grow-your-business-with-a-consistent-brand-experienceBecky's newsletter issue about retention failure at Bossbabes - https://www.beckypierson.com/community-essays/26-the-retention-fail-i-made-at-bossbabeBecky Pierson Davidson on LinkedIn - https://www.linkedin.com/in/beckypierson/Becky Pierson Davidon on Instagram - https://www.instagram.com/beckypierson/

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.