Brian Childs' Customer Education Maturity Model

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062[00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.