Christina Garnett's Hierarchy of Customer Delight

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!→ Learn 42/Agency's growth playbook. 🎉 About Christina GarnettChristina Garnett is the principal marketing manager for offline community and advocacy at HubSpot. She's also the writer and host of the Fan of the Fans newsletter and podcast. She's been featured in AdWeek, The Next Web, Semrush, and more.🕰️ Timestamps and transcript[00:00:00] The Hierarchy of User Delight at HubSpot[00:00:57] Empowering HubSpot's Fandom and Building a Creator Community[00:07:00] Building Meaningful Brand-Customer Relationships[00:10:05] 42 Agency - Build a Predictable Revenue Engine[00:10:54] Turn From Using the Product to The Voice of The Product[00:11:26] Importance of Retention and Caring Deeply for Customers[00:14:36] HubSpot: Building a Product Based on a Vibrant Community[00:20:39] HubSpot's Hub Fans Program with Christina Garnett[00:22:29] Balancing Automation and Human Touch in Customer Marketing[00:28:31] UGC: An Underrated Tool for Brand Marketing[00:29:32] The Power of Community in Driving Business Impact[00:36:35] Community Engagement at HubSpot[00:39:55] Understanding the Advocacy Journey[00:41:23] CCustomer Advocacy Strategies[00:44:13] Increasing Customer Engagement [00:50:09] Career Powerups and Advancement Strategies[00:55:49] Marketing Powerups with Ramli John✨ Useful linksFan of the Fans website - https://www.fanofthefans.com/Christina's LinkedIn Profile - https://www.linkedin.com/in/christinamgarnett/Christina's Twitter profile - https://twitter.com/ThatChristinaG/HubFans - https://offers.hubspot.com/hubfans

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.