Eddie Shleyner's copywriting and creative process for VeryGoodCopy
Creativity—people think it hits you like lightning when a genius idea appears out of thin air.So, when inspiration doesn’t strike, it can feel frustrating.But is that really how creativity works?Eddie Shleyner, Founder of VeryGoodCopy, says NO!A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can put disparate things together. You don’t have to be an Einstein, Van Gogh, or Beethoven to be a creative genius. There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out.And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out. In this Marketing Powerups episode, you’ll learn:How to come up with better creative ideas on a deadline.Why being creative does NOT mean being original.How to connect the dots to create something new.Why it’s important to work on multiple projects at once.