Jason Bradwell's A2E Prioritization Framework for Marketing

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That’s where prioritization frameworks like Jason Bradwell’s A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization. Today, Jason Bradwell shares the five pillars of his A2E framework to help you evaluate marketing ideas.In this Marketing Powerups episode, you’ll learn:The importance of getting company-wide alignment for marketing.The 5 pillars of the A2E framework.A real-world of Jason’s framework in action.How starting a podcast has accelerated Jason’s career.

Om Podcasten

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.