Sandy Mangat's AMA community strategy that fueled Pocus's marketing flywheel

Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets."But, if you look at Pocus’ Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus’ AMA community strategy in detail.In this Marketing Powerups episode, you’ll learn:How Pocus’ AMA series fuel its marketing flywheel.How building a network of mentors and advisors accelerated Sandy’s career.How Sandy repurposes the AMA recordings into articles and podcast episodes.How Sandy identifies product evangelists through their community.🎉 About Sandy MangatSandy Mangat is the Head of Growth Marketing at Pocus, where she is responsible for developing and executing the company's growth strategy. With almost a decade of experience in marketing, Sandy is a seasoned expert in community-led growth and content marketing. She has helped Pocus to establish itself as a thought leader in the product-led sales space through its AMA series and other community initiatives.🕰️ Timestamps[00:00:00] Boosting Community Engagement with AMA Series: A Case Study of Pocus[00:01:04] Building a Community to Solve Product-Led Sales Questions[00:05:24] Building Engaging Product-Led Communities[00:10:53] 42 Agency - My Number One Recommended Agency[00:11:40] How Community is a Central Part of the Marketing Flywheel[00:17:11] How a Strong Community Drives Content Strategy[00:21:09] Unlocking Revenue Through AMAs and Community[00:24:13] Accelerating Your Marketing Career with Key Strategies[00:28:55] Pocus: Building a Best-in-Class Community and the Next Generation of Product-Led Sales✨ Useful links👨🏽‍💻 Pocus' website🔗 Sandy on LinkedIn🤨 The Product-Led Sales AMA Recaps🎙 Unlocking Revenue Podcast️🤝 The Product-Led Sales Community

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.