Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/🏆 Sponsored powerupB2B demand and sales these days have been sloooooow.But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!→ Learn 42/Agency's growth playbook. 🎉 About Talia WolfTalia Wolf is the founder of GetUplift, a full-service consultancy that works with fast-growing, profitable companies like Teamwork, Social Media Examiner, Athlon, and Sprout Social.She is listed as one of the most influential experts in conversion optimization. She has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.She is an expert in emotional targeting, persuasion, messaging, landing page optimization, mobile optimization, customer experience, customer research, eCommerce optimization, emotional conversion optimization, growth, optimization & analysis.🕰️ Timestamps and transcript[00:00:00] The Role of Emotions in Purchase Decisions[00:01:02] B2B Decisions Are Based on Emotion[00:04:06] Emotional Triggers in B2B Purchases Decisions[00:07:59] Carving Out A Niche In A Crowded Market[00:09:29] 42 Agency - My Number One Recommended Growth Agency[00:12:09] Discussing Emotional Connection with Product Brands[00:14:29] Applying Emotional Targeting in Marketing [00:19:37] Insight Mining Process with Talia Wolf[00:22:27] Exploring the Career Journey of Talia Wolf[00:29:10] Marketing Powerups Newsletter and Podcast Promotion✨ Useful linksTalia's LinkedIn - https://www.linkedin.com/in/taliagwThe GetUplift website - https://getuplift.co/The ultimate guide to emotional targeting - https://getuplift.co/emotional-marketing-and-conversion-rates/

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Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.