A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19%
  • [00:35] Time on site meaning, time visitors spend on your site.
  • [00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
  • [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
  • [00:56] The panda update is all about measuring quality.
  • [01:30] If your time on site is low, it’s a negative signal.
  • [01:50] You want to deliver a good experience.
  • [01:53] Amazon recently came out with a product called Amazon Polly.
  • [01:57] Amazon Polly takes your text and converts it into an audio file.
  • [02:14] Using this increased Eric and Neil’s dwell time by 19%.
  • [02:25] Use the Polly WordPress plugin.
  • [02:50] Make sure you add videos to your blog posts!
  • [03:04] This has increased Neil’s dwell time.
  • [03:25] Embed the videos wherever it makes sense.
  • [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
  • [04:05] It will read articles to you.
  • [04:08] That’s it for today!
  • [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.