How Many Marketing Funnels Do You Need | Ep. #761

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Many Marketing Funnels Do You Need
  • [00:40] ConvertKit and Drift are useful funnels.
  • [00:55] Using too many gets confusing.
  • [01:11] Neil has one marketing funnel.
  • [01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
  • [01:44] Even people who love funnels, tend to pare it down to one main funnel.
  • [02:08] With too many funnels, you can easily lose track of things.
  • [02:44] Once you have one advanced funnel, it’s easier to improve upon it.
  • [03:08] Testing and improving on efunnel is better than having multiple, complicated funnels.
  • [03:40] Base your upsells and downsells from the info gained in the first funnel.
  • [03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
  • [04:25] It’s important to see how people interact with your brand.
  • [04:44] That’s it for today!
  • [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.