How to Create an Irresistible Product or Service Guarantee | Ep. #437

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
  • 00:38 – The baseline is to have a 30-day money back guarantee
  • 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
  • 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
  • 02:27 – Amazon is committed to giving the best customer service
    • 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
  • 03:06 – Your guarantee should reflect the quality of your product or service
  • 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool
  • 04:00 – That’s it for today’s episode!

3 Key Points:

  1. A 30-day money back guarantee is the baseline for all guarantees.
  2. If you have an awesome guarantee, it should reflect the quality of product/service that you have.
  3. Some tend to abuse guarantees, so you must trust in your product or service quality.

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.