The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512

In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices.

Time-Stamped Show Notes:

  • [00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond
  • [00:45] - Years ago most marketing being done was strictly content marketing.
  • [01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.
  • [02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.
  • [03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.
  • [04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.
  • [05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.
  • [06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.
  • [07:20] - What it means to be a T-shaped marketer.
  • [08:12] - That's it for today!
  • [08:14] - Go to SingleGrain.com/giveaway for a special giveaway.

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.