Why Mid-Market Companies Are Betting Big on ABM in 2025

In episode #2896, Eric Siu and Neil Patel discuss the intricacies of account-based marketing (ABM), the importance of relatability in marketing, the competitive landscape in SaaS and the evolving dynamics of AI in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Understanding Account-Based Marketing (03:08) Challenges in B2B Marketing and Customer Discovery (05:58) The Importance of Relatability in Marketing (09:08) Navigating the Competitive Landscape in SaaS (12:00) AI Trends and Market Dynamics (16:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.