Authority Marketing: Become the #1 Go-to Expert in Your Field – In Just 7 Minutes with Adam Witty
Discover what is authority marketing and why is having authority beneficial in getting new clients and being known in your field of expertise Find out how to make yourself pop out in the sea of sameness in the marketplace Learn why authority marketing is important for you, your business, and your field of expertise Resources/Links: Wanting to Know How to Become the #1 Authority in Your Field of Expertise? Learn more about authority marketing, your authority score, and how you can gain authority in your field: authoritynow.com Summary Have you been recently feeling bland and a sense of sameness in your business? Are you thinking of turning things up that will make you and your business uniquely you in the market, but just don’t know how? Do you want to know how to gain authority, be unique, and build your own brand that will make you stand out and guarantee you more profit in a market full of thousands? Adam Witty is the CEO and Founder of Advantage Media and has built the company into one of the largest business book publishers in America, serving over 2,000 members in all 50 U.S. states and 63 countries. Advantage Media was listed on the Inc. 5000 list of America’s most rapidly growing private companies, seven out of the past eight years. He is the author of eight books, including his newest release, Authority Marketing: Your Blueprint to Build Thought Leadership that Grows Business, Attracts Opportunity, and Makes Competition Irrelevant. In this episode, Adam talks about the importance of authority marketing and what magic does it do to your name and business in a marketplace of thousands and millions. He also shares his promising insights that can make you and your business uniquely you! Check out these episode highlights: 01:59 - Adam’s ideal client: “We help entrepreneurs, CEOs, and business leaders become the authority and expert in their field and put themselves into a category of one.” 02:19 - Problem Adam helps solve: “The problem that we solve is that most business leaders are stuck in a category of sameness. And consumers see them as a commodity, no different than anybody else, especially if you're a financial advisor, a doctor, a dentist, a lawyer. People just think you're like everybody else.” 03:10 - Typical symptoms that clients do before reaching out to Adam: “They're blending in with everybody else. They're being commoditized which means people are challenging their fee structure and what they charge. They're making decisions, whether or not to buy from you or not buy from you based on things like convenience, or location, or structure.” 04:01 - Common mistakes that people make before they find Adam’s solution: “They write the book that they want to write. We say, ‘Bait the hook to suit the fish, not the fisherman.’ And so, you have to ask yourself the question, ‘What is keeping my ideal customer awake at night?’" 04:54 - Adam’s Valuable Free Action (VFA): “Building your authority and your thought leadership is not something that happens randomly, and it's not something that happens to you. You, as a business leader, have to make the intentional decision that you are going to build your expertise.” 07:03 - Adam’s Valuable Free Resource (VFR): Check out Adam’s Website: authoritynow.com 08:04 - Q: How do you leapfrog your competition? A: It's not about putting in your dues. It's not about getting more degrees or certifications, so there are more letters after your name on your business card. It's about taking and making the intentional choice to...